Q: Want to double your sales at your restaurant?
A: Then ask your current customers to come back one extra
time a month.
Power of Constant Communication
Restaurants build rapport with patrons and
generate repeat sales by offering great customer service.
As you get to know your patrons better, the more they trust
you, the faster your restaurant grows. Keeping in touch
with these patrons by email is very cost-effective when
comparing it to traditional advertising medias? The
effectiveness of email is amazing, as you will soon realize
everyone receiving your promotion is familiar with your
restaurant and usually receptive to opening the marketing
piece.
That’s
where the GuestPR and PickaRestaurant.com come in. Email
based marketing/direct mail campaigns can fulfill a number
of objectives. Informing customers of promotions, menu
items and charity events will maximize restaurant returns.
Tell them when you chef wins an award, has a recipe to
share, or is having a Chef dinner. The more you can
automate these processes the more time you will have to
ensure that you make the most profit. Beside being a tool
for increasing frequency, Guest PR cab be used as an
excellent way to;
· promote
your restaurant image
· publicize your menu offering
· build awareness of a location or new location
· virally add email addresses
· convert your current data for use in online marketing
· determine the quality of your data
· encourage offline contacts to come online
· reduce the costs associated with restaurant traditional
advertising
· targets patrons already satisfied with your level of
service and offering
Permission based email marketing is by far the fastest
growing, and most popular, marketing method in businesses
today. In many cases customers are asking for email messages
rather than traditional printed marketing literature.
Businesses are embracing it due to the numerous benefits
such as: better ROI (return on investment), less expensive
than postal mailings, speed of campaign creation and
delivery, and ability to include full color photos.